Personal SWOT Analysis

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Personal SWOT Analysis

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About this course

A SWOT analysis is a common strategic business planning tool that involves composing a list of four elements related to a new business project: strengths, weaknesses, opportunities and threats.  It can be used to “kick off” strategy formulation, or in a more sophisticated way as a serious strategy tool.

 

You can also use it to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position. When carrying out your analysis, be realistic and rigorous.

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